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Liam McMillan has joined an elite group of racing drivers, which includes David
Coulthard, James Thompson and Rob Huff, who will carry the Pole Position name
in 2007.
And there is a strong east of England connection too – as Liam is based in
Wisbech, near Peterborough, and Pole Position's UK headquarters is in Norwich.
Pole Position is the world's first dedicated range of motorsport themed
products. Along with its luxury shave and skin care collection, body wash and
all-in-one shampoo and conditioner, it is best known for the Pole Position
fragrance; The Fragrance for Winners!
The association with such a high-profile and dynamic brand and the commercial support it brings is important to a young driver like Liam who, at just
16-years old, became Saxmax Champion in 2006 - scoring 11 wins from 12 races
and qualifying in pole position 12 times in his first season of motor racing.
This year Liam steps up to the Blaupunkt SEAT Cupra Championship, where he'll
drive the New SEAT Leon, which will be run by Wisbech-based Maxtreme, within
the British Touring Car Championship support race programme.
With help from his driver coach Rob Huff, Liam has already tested his new car
at Silverstone and Snetterton, with the next test planned for February 6 at
Donington Park.
Simon Gook, Managing Director of Pole Position, said: "Pole Position is the
ultimate motorsport and lifestyle brand. We work together with a small number
of very carefully selected motor racing drivers, from grass roots motorsport
all the way up to Formula 1. It's important to us to have ambassadors for the
brand like David Coulthard, who is a sportsman at the pinnacle of his career,
and like Liam who is just starting out. Liam has great potential and aspirations
to become a professional racing driver, and we're delighted to have him on board."
Liam said: "To be associated with the Pole Position brand, and be invited into
such an elite group of drivers that includes David Coulthard and Rob Huff who
carry the Pole Position name, is a real honour. I'm extremely pleased with the
whole concept and the new opportunities it will bring me."
For more information copyright free hi-res images please contact Paul Evans
on tel: +44 (0)77 10 74 31 67 / e-mail: paul.evans@goodevansco.com
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