And there is a strong east of England connection too – as Liam is based in Wisbech, near Peterborough, and Pole Position's UK headquarters is in Norwich.

Pole Position is the world's first dedicated range of motorsport themed products. Along with its luxury shave and skin care collection, body wash and all-in-one shampoo and conditioner, it is best known for the Pole Position fragrance; The Fragrance for Winners!

The association with such a high-profile and dynamic brand and the commercial support it brings is important to a young driver like Liam who, at just 16-years old, became Saxmax Champion in 2006 - scoring 11 wins from 12 races and qualifying in pole position 12 times in his first season of motor racing. This year Liam steps up to the Blaupunkt SEAT Cupra Championship, where he'll drive the New SEAT Leon, which will be run by Wisbech-based Maxtreme, within the British Touring Car Championship support race programme.

With help from his driver coach Rob Huff, Liam has already tested his new car at Silverstone and Snetterton, with the next test planned for February 6 at Donington Park.

Simon Gook, Managing Director of Pole Position, said: "Pole Position is the ultimate motorsport and lifestyle brand. We work together with a small number of very carefully selected motor racing drivers, from grass roots motorsport all the way up to Formula 1. It's important to us to have ambassadors for the brand like David Coulthard, who is a sportsman at the pinnacle of his career, and like Liam who is just starting out. Liam has great potential and aspirations to become a professional racing driver, and we're delighted to have him on board."

Liam said: "To be associated with the Pole Position brand, and be invited into such an elite group of drivers that includes David Coulthard and Rob Huff who carry the Pole Position name, is a real honour. I'm extremely pleased with the whole concept and the new opportunities it will bring me."

For more information copyright free hi-res images please contact Paul Evans on tel: +44 (0)77 10 74 31 67 / e-mail: paul.evans@goodevansco.com